Following recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple's latest is good news for Madison Avenue. Read the whole story

Ad-measurement platform VideoAmp says the measurement tool combines data from smart TV automated content recognition data and set-top-box TV home viewership data across more … Read the whole story

Continuous measurement is designed to eliminate manual tagging and deliver more data for targeting and campaign management and analysis. Read the whole story

DoubleVerify on Wednesday announced the launch of the DV Attention Lab with inaugural customer Mondelez International. The measurement aims to provide an alternative to … Read the whole story

In "Reginald The Vampire," an accidental vampire learns that he must now live for an eternity with the same old problems he has always … Read the whole story

In effect it's a rebranding of ad agency Zambezi's four-year-old media group, led by Chief Media Officer Grace Teng. Read the whole story

New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report. Read the whole story

The program, introduced last year, will be closed in early 2023. Read the whole story

The use of smartphones and other portable devices, coupled with the legions of internet fans, are driving the market. Read the whole story

Shell credits the growth to high-profile content including sports, and says major exclusive theatrical releases that moved quickly to Peacock also drove business. Read the whole story

The percentage of U.S. consumers who watch sports at least once a month grew from 51% in 2020 to 58% this year. Read the whole story