by Joe Mandese
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes and behaviors of gamers in GWI's database of 2 billion internet users. Read the whole story
by Tanya Gazdik
The automaker's goal is to make every waiting situation in the vehicle an entertaining experience. Read the whole story
by Richard Whitman, Columnist
The company has put its $1 billion-plus media agency account in review after a 25-year partnership with Horizon media. Read the whole story
by Colin Kirkland
Snapchatters can utilize Snap's AR tech to try on, share, and shop Halloween costumes directly on the app. Snapchatters can take photos of whatever … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Among the changes: a new ad format that sidesteps the original 30-second advertising on Instagram Reels by introducing short ads on Facebook Reels. Read the whole story
by Colin Kirkland
The partnership will feature a new NFT series consisting of 15,000 tokens that represent the 250 different professions -- from astronaut to CEO to … Read the whole story
by Steve McClellan
This latest campaign is from the Ad Council featuring Smokey Bear is in partnership with adtech startup Nickelytics and Serve Robotics. Read the whole story
by Joe Mandese
1TwentyFour Founder Karl Stewart will oversee the new operation, which will operate as a free-standing unit leveraging IGN's brands. Read the whole story
by Wayne Friedman
Netflix's $23 billion in TV production commitments is based on higher levels of subscriber growth and could spell trouble for the streamer in the … Read the whole story
by Steve McClellan
And even more are planning to move money from traditional/offline media to digital channels according to the WFA's latest survey of advertisers. Read the whole story
by Wayne Friedman
130 advertisers across 70 categories have signed up to Disney TV networks and media platforms for the upcoming NHL season. Deals have been secured … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The biggest problem with Disney's Tomorrowland was that the future kept becoming the present -- and, in doing so, it became no big deal. Read the whole story
COMMENTARY
by Nicole Perrin, Op-Ed Contributor
Advertisers' increasing reliance on first-party data will materially change media planning, buying, and selling and re-establish foundational values that have been downplayed in the … Read the whole story
COMMENTARY
by Rob Ward, Op-Ed Contributor
The pandemic was a reset moment for outdoor advertising: like clearing out a cluttered shed and promising never to let it get full of … Read the whole story
by Tanya Gazdik
This is "more than just a launch, this is a milestone for us," Mitsubishi's Kimberly Ito tells "Marketing Daily." Read the whole story
by Wendy Davis
"It is hard to imagine a less commercial activity than lending books, for free, to patrons, for a limited time, at the lender's own … Read the whole story
by Wendy Davis
Siding with Meta Platforms, a federal judge has dismissed journalist John Stossel's lawsuit alleging that he was defamed by the platform's fact-checks, which flagged … Read the whole story
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by Laurie Sullivan
At Google, cloud services and AI continue to drive its growth. Many large exchanges use Google Cloud to bring scale and speed to always-open … Read the whole story
by Karlene Lukovitz
Campaigns need to "radically rethink" their media approach in the weeks before the midterms, argues Samba TV, based on poll with HarrisX. Read the whole story
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by Fern Siegel
The new hires will build out Criteo's Commerce Media Platform to help clients in the direct-to-consumer and performance marketing spaces. Read the whole story