The pitch comes a week after parent Dentsu unveiled plans to integrate carbon into media-planning systems alongside conventional industry metrics like reach and frequency. Read the whole story

Musk reportedly talked Wheeler into reversing her resignation yesterday, but Roth's decision appears to be firm. Both execs are key to advertisers' perceptions of … Read the whole story

Twitter's most senior cybersecurity exec Lea Kissner departed Thursday, with other key privacy and compliance staffers -- a concerning development that may cost the … Read the whole story

Twitter is facing new FTC scrutiny over privacy and security in light of reports of high-profile departures. Read the whole story

Elon Musk is right about charging to authenticate users, but I don't want to belong to any platform that would verify me as a … Read the whole story

Sylvester Stallone plays a newly arrived wannabe crime kingpin of Tulsa, Oklahoma, in "Tulsa King" on Paramount+. Read the whole story

Prime members will now have access to Amazon's collection of 100 million songs. Read the whole story

Advertisers can now select a frequency target and YouTube will optimize for maximum unique reach with a frequency goal.The option for video campaigns allows … Read the whole story

Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just … Read the whole story

Smart TV platform revenue at Vizio Holding Co. grew 49% to $128 million in the third quarter of this year. Read the whole story

Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user. Read the whole story

Walt Disney just revealed the possibility of a more difficult near-term future where unsteady, steep losses from its D2C businesses could affect the whole … Read the whole story