An estimated $213.6 million in national TV advertising was placed on Fox TV networks and NBCU's Telemundo channels so far through the quarterfinals round, … Read the whole story
Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this … Read the whole story
"To you from failing hands we throw the torch for you to hold it high," Brian Wieser said, praising Kate Scott-Dawkins as GroupM's new … Read the whole story
This week, Epic Games sought to make its platforms -- like the popular metaverse gaming space Fortnite -- safer for younger players, rolling out … Read the whole story
The action scenes in Netflix's new globetrotting CIA drama excel in every way, and they are more than enough to carry the show. Read the whole story
Even as Elon Musk selectively doles internal company files out to anti-MSM journalists, Wikipedia has been setting the record straight in real-time, proving citizen … Read the whole story
This is by no means a complete list of the best dramas on television. In the era of peak TV+ there are so many. … Read the whole story
The platform will also reportedly introduce another revamp of its Twitter Blue verified checkmarks program today, and is considering bringing content moderators in-house. Read the whole story
The platform, dubbed Huge Moves is said to be editorially independent from the main business of creating advertising and marketing programs for agency clients. Read the whole story
Julie Roehm, Party City's chief marketing officer, leaves as the retailer struggles with liquidity and a slashed credit rating. Read the whole story
Google apologized last week for the "inconvenience" it caused online publishers when its ad-managing platform stopped serving ads, but it once again raises questions … Read the whole story
Heineken and Dentsu worked with Teads to test an attention-measurement campaign around its sponsorship of the Rock in Rio music festival. Attention metrics will … Read the whole story
TV network-based companies have increased on-air media time and paid-ad spending by 8% to promote their own programming to $2.19 billion in total media … Read the whole story
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies. Read the whole story
In today's world, we seem to be easing into a model in which each platform has its own set of metrics and methodologies. Read the whole story
Among digital antenna owners without MVPD service, time spent with live TV delivered via antenna is 42% - not that far shy of streaming's … Read the whole story
The Montreal-based commerce agency will join the holding company's Wunderman Thompson global network. Read the whole story
The ads show Amrit Kaur and Pauline Chalamet, both partially in character. Read the whole story
Black Lives Matter, the Covid-19 pandemic and the war in Ukraine have helped make news a bgger part of the mix. Read the whole story
The deal is a diversification move, boosting its services as well as Canadian operations. Read the whole story