Two new Specialty Media products unveiled at CES include a QR Code-powered ad platform for restaurants and bars and The Travel Marketplace. Read the whole story
Zero keynotes. Zero featured speakers. Two featured sessions. And a total of 10 sessions of any kind tagged for "mobile" relevance. Read the whole story
Although the NFL and college football brought in a collective $1.1 billion for the month, the NFL lost 15% in national TV ad dollars … Read the whole story
"Alert: Missing Persons Unit" is a new police procedural from executive producers Jamie Foxx and John Eisendrath. Read the whole story
A giant photograph envelopes the famed museum with a distorted photo that showcases the Lock bracelet. Read the whole story
Total TV ad impressions in 2022 from linear, streaming and local programming were down 3.5% vs. the year before to 8.0 trillion, according to … Read the whole story
The EDPB told Meta it must obtain opt-in consent from users for advertising and rejected the claim by Meta that its use of personal … Read the whole story
Roku's stock price dropped by 80% in 2022, in large part due to a slowdown in advertising revenue, but it's pushing to fight back … Read the whole story
As marketers increasingly turn to attention metrics to improve outcomes in media planning and buying, DoubleVerify today announced it has received MRC accreditation for … Read the whole story
Paramount Advertising will be using the open-source Unified ID 2.0 to transact advertising deals across its channels. Participating advertisers can match their first-party data … Read the whole story
Too often, brands buy disposable merchandise simply to get their brand "out there," without regard for its environmental impact. Read the whole story
Ads for food, snack and alcoholic beverage brands had the best recall among audiences for live World Cup matches. Read the whole story
Morse headed digital at CNN and has also served Bloomberg and ABC News. Read the whole story
This is Vimeo's second round of layoffs since July 2022's 6% cut. Company's losses have been mounting. Read the whole story
About 10,000 had been planned as of this past fall, but team leaders "continue to make adjustments" in response to economic developments, says CEO … Read the whole story
It's the third commerce-related M&A deal the company has made in recent months. Others include Diff and Newcraft. Read the whole story