LAS VEGAS -- "There will be more walled gardens in the future," Madison Ave. expat Brian Lesser predicted, making the case that "clean room" … Read the whole story
The agency doubled in size from 2018 to 2021, although growth moderated in 2022. And expectations for this year are lower than initially anticipated. Read the whole story
Pinterest and LiveRamp have partnered to pilot clean rooms for select partners in what Pinterest CRO Bill Watkins calls the "next big development for … Read the whole story
LAS VEGAS -- CEO Ed Bastian said the wi-fi may be free, but it's also a quasi freemium portal to Delta's new "Delta Sync" … Read the whole story
Days before its premiere, "MILF Manor" is drawing fire for using "MILF" in its title -- a term considered sexist and derogatory. Read the whole story
Kee, who began her trade journalism career as a MediaPost reporter, was named deputy managing director, reporting to CIMM chief Jon Watts. Read the whole story
Seventy-eight percent of small businesses that run ads on TikTok have already realized a positive ROI -- most within six months, a survey by … Read the whole story
Traveling in Asia, I can see the breadth and depth of cutting-edge technology usage across both Japanese and Korean societies. Read the whole story
For one, there's a commitment to "reducing carbon emissions in media execution," says J&J's Adam Benaroya. Read the whole story
What happens when a pay TV provider just doesn't want to carry TV networks? That's where FuboTV seems to be now when it comes … Read the whole story
Delta loyalty club members will have inflight access to ad-free, Paramount+ Premium content during flights originating in the U.S., as part of a new … Read the whole story
Ansa is an IRI-powered SaaS platform that helps retailers measure the impact of shopper marketing. Read the whole story
Publicis indicated that Yieldify will become part of Epsilon, and that its offerings will complement the Epsilon PeopleCloud to expand Epsilon's presence in the … Read the whole story
TV and movie creators may look to cash in a bigger way from Netflix and its new ad service "Basic With Ads" -- especially … Read the whole story
Google has agreed to pay $23 million to settle a 13-year-old lawsuit alleging that the company's search engine leaked consumers' personal information by transmitting … Read the whole story
For the third time in his presidency, Joe Biden has nominated longtime consumer advocate and net neutrality champion Gigi Sohn to the FCC. Read the whole story
Apple has launched a catalog of books narrated by AI in a move that could replace human narrators. The platform enables authors to publish … Read the whole story
Forrester will set the strategic direction and oversee global executions across all marketing channels. Read the whole story
The weak national TV ad market in the latter half of Q4 and Q1 of the new year have not yet witnessed significant positive … Read the whole story