The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed the sales of the last 5% of inventory, Fox Sports said. Read the whole story
COMMENTARYForced topicality aside, Wieser makes some excellent points about the nature of the ad biz, and especially why the clients of big agency holding … Read the whole story
$7B went to Amazon Originals, live sports and licensed third-party video content, up from $5B in 2021. Read the whole story
COMMENTARYThat's what a veteran source asked when we reported that OpenAP formed a "JIC" to create new ad currencies in advance of the 2024 … Read the whole story
"GoodRx knowingly and intentionally incorporated a host of tracking technology for marketing, advertising, and analytics purposes on the GoodRx Platform without disclosure to its … Read the whole story
COMMENTARYIn "Not Dead Yet," Gina Rodriguez plays a single woman on the verge of 40 who writes obituaries for a southern California newspaper. Read the whole story
In spots leading up to the Big Game, Best Buy is offering funny takes on its biggest televisions. Read the whole story
The FTC reportedly is determining whether or not to file an antitrust lawsuit against Amazon. The report did not detail which parts of Amazon's … Read the whole story
COMMENTARYI put it to the test. And for the cost of a $2.99 trial, a generative AI app rendered a large volume of high-quality … Read the whole story
"In its current form," TikTok poses "an unacceptable threat to the national security of the United States," Senator Michael Bennet says in a letter … Read the whole story
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For one: What creative approaches to media execution is the agency taking? Read the whole story
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A social listening analysis conducted by Share Creative also found that Warner Bros. has generated the largest negative sentiment toward a brand in the … Read the whole story
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Well, most of it, anyway. What do you think? Do you still need me, or can ChatGPT take it from here? Read the whole story
Google's partnership with AI firm Anthropic as a preferred cloud provider includes a financial investment, very similar to Microsoft's investment in OpenAI. Read the whole story
COMMENTARYCTV and retail media, two of the fastest-growing ad channels, continue to converge. This is pushing companies to form unlikely partnerships. Read the whole story
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Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better … Read the whole story
