The committee plans to hold its first public event in April, and is expected to announce details, including its structure, buy- vs. sell-side voting … Read the whole story
Only 10% of the 300-plus execs surveyed in December said they planned to reduce their 2023 ad budgets, while 6% said they were not … Read the whole story
"I believe in the 'A,' but the 'I' is not intelligence to me," the Apple co-founder said during NBCU's showcase of next-gen tech, data … Read the whole story
NBCU announced that iSpot and VideoAmp have been certified as currencies for "advanced audience" guarantees today at its One23 developers conference in New York. Read the whole story
That's because it's actually going to measure the resonance of your ad buys -- not just the reach, but the qualitative impact of it. Read the whole story
Sesame Labs, a web3 marketing platform looking to build a marketing stack for the future of the internet, has raised $4.5 million in a … Read the whole story
Snapchat is using AR technology to expand its NFL partnership and giving fans a chance to prove their super-fandom and win cash. From now … Read the whole story
All streaming services are not created equal, which means that, for the smaller ones, their best shows do not get the exposure that the … Read the whole story
The creative targets 17- to-24-year-olds who may not know the opportunities and benefits the Navy provides. Read the whole story
The firm met its projection for growth and achieved its earnings margin goal of 16.6%. Read the whole story
The masthead, piloted in Q4 2022, aims to reach viewers during moments such as live sporting events that are some of the biggest activation … Read the whole story
An opportunity for NFL to support smaller companies: Why not partner with the networks to give such companies free airtime for their own ads? Read the whole story
U.S. marketers said they expect the share of podcast advertising bought programmatically to nearly triple by 2027. Read the whole story