"At the very least, it creates a dialogue," Gerhart said. "And sometimes a dialogue that we don't often realize can actually unlock the value … Read the whole story

If you're confused, you're not alone. But whatever it is, Nielsen says it's here effective today, and has something to do "with a new … Read the whole story

Meet George Jetson -- visionary, futurist, agent of change and typical sitcom dad from 1962. Read the whole story

The Creativity Program, available in beta in France and Brazil, is now available to select U.S. creators by invitation only, but will open up … Read the whole story

"The reasonable use of data provides tremendous benefits to consumers, the economy, and society as whole, and helps assure our nation's current competitive position … Read the whole story

TV marketing for 'Ant-Man' so far totals an estimated $23.9 million over 3,357 airings, according to iSpot.tv. The attention index for "Ant-Man" campaign creative … Read the whole story

As groceries get pricier -- and consumers feel more pinched -- the savings platform recalculates its brand-versus-demand marketing budgets. Read the whole story

Ad industry B2B market researcher Advertiser Perceptions said the undisclosed investment will be used to improve its products and grow its revenue. Read the whole story

Younger viewers confirm that they spend more time on gaming and short-form non-premium video than traditional TV or even VOD movies. Read the whole story

This partnership will give WPP access to new product tools on both BigCommerce and its data feed management platform Feedonomics to help WPP agencies … Read the whole story

The new monthly, featuring curated listings, will launch on Tuesday. Read the whole story

53% of kids in a new global study report watching live linear at least once per week, vs. 55% saying the same about streaming. … Read the whole story