WPP and open SaaS ecommerce platform BigCommerce today announced a new strategic partnership offering omnichannel solutions to WPP clients. 

This partnership will give WPP access to new product tools on both BigCommerce and its data feed management platform Feedonomics to help WPP agencies develop insights for clients across product, trend and purchasing data.  

The agreement follows a separate commerce-related partnership WPP struck last week with Stripe. Both deals provide terms for helping shared clients develop commerce solutions. 

The companies said that WPP will help shape product development and innovation at BigCommerce with commerce specialists joining product and partner councils, in addition to receiving access to a custom training program and certification pathways. As part of the partnership, WPP will commit to upskilling 150 commerce specialists within the first year of working with BigCommerce.