• by Steve McClellan  @mp_mcclellan, February 16, 2023

WPP today said it is teaming with financial infrastructure platform Stripe to develop new commerce and payments solutions for joint clients.

As part of the agreement, WPP is now a Consulting Partner within the Stripe Partner Ecosystem, which provides a package of resources and access to industry-leading consulting firms.

The two firms said they will jointly help clients with a range of initiatives including digital transformation, new product launches, e-commerce design and development, mobile applications and payments infrastructure.

WPP will receive early access to new product releases and go-to-market strategy in addition to receiving support from Stripe’s team of commerce and payment experts.

The holding company cited a recent report from its agency WundermanThompson on the future of commerce that finds that 57% of global consumer spend is already online, and 60% of shoppers say they will increase their usage of digital shopping channels in the future.

WPP added that the Stripe alliance will bolster its digital commerce capabilities across its portfolio of businesses which includes over 13,500 commerce specialists globally.

The news follows WPP’s recent acquisitions of commerce agencies Diff and Fenom.  The company says it manages more than $40 billion of direct and $20 billion of marketplace gross merchandise value for clients.

Stripe clients include Amazon, Ford, Maersk, Shopify, Le Monde and many others. The firm is headquartered San Francisco and Dublin.