• by Steve McClellan  @mp_mcclellan, January 5, 2023

WPP has kicked off the New Year with the acquisition of digital transformation Fenom Digital.

Founded by Dylan Runne three years ago in New York, the agency specializes in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America.

WPP said the company, with a staff of over 190, delivers client solutions that help drive more than $5 billion in digital sales annually. Clients include Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun and Snipes.

In 2022, Fenom Digital achieved Salesforce Crest Partner status and won Salesforce Commerce Cloud Partner of the Year for “Best Up and Coming Partner.”

Fenom Digital will join WPP’s global commerce capability within Wunderman Thompson, which drives over $30 billion in gross merchandise value for brands such as Nestlé, Bosch and Microsoft.

This acquisition bolsters a robust commerce practice already in place at WT – 3,500 commerce experts are currently housed within the Wunderman Thompson group.

The announcement follows other recent Wunderman Thompson acquisitions in the commerce space including Diff last month and Newcraft in September. 

WPP CEO Mark Read stated, “Expanding our business in high-growth commerce areas continues to be a high priority for WPP as we enter 2023. The Fenom team brings a proven track record of success paired with deep industry expertise.”