YouTube's principles are platform agnostic and inclusive and come just days after the OpenAP-lead TV-centric JIC issued its own criteria for certifying new currencies. Read the whole story

Richman assumed the Mindshare role in April 2021 after serving for nearly four years as U.S. CEO of sibling agency Wavemaker. Read the whole story

Japan's ad economy expanded 4.4%, despite negative factors, including the rebound in COVID-19 infections in Japan, the war in Ukraine, and steeply rising commodity … Read the whole story

As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and … Read the whole story

Carat has been named media agency of record for home appliance marketer SharkNinja in North America. The assignment covers media planning and buying across … Read the whole story

Less than a year after Ken Jennings and Mayim Bialik were announced as alternating "Jeopardy!" hosts, some fans are frustrated with Bialik. Read the whole story

The legacy pop-up format is "disruptive for viewers," and has been served only on desktop, YouTube said. Read the whole story

While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report. Read the whole story

Yelp has been working with large language models in search, providing a snippet of information in response to a search query on its platform. … Read the whole story

Creators can charge anywhere from 99 cents to $189.99 for Series, which can include up to 80 videos up to 20 minutes long. Read the whole story

Spending on video services by U.S. households is projected to fall by 8% to around $1,060 per year in four years, according to Ampere … Read the whole story

Criteo provides retail media solutions including sponsored ads, on-site display, and off-site ads, to facilitate the buying and selling of online and offline retail … Read the whole story

Firm was an early proponent of inventory transparency and a follower of IAB guidelines. Read the whole story

Streaming-device maker Roku expanded its share of voice for CTV ad sales to 50% in the second half of 2022. Read the whole story

The production house will remain based in London under its existing brand and continue to be led by global CEO David Kassler. In addition … Read the whole story