by Wayne Friedman
Warner Bros. Discovery says it will partner with Comscore and VideoAmp for "alternative currencies" when it comes to making deals with national advertisers across … Read the whole story

COMMENTARY
by Joe Mandese
"The data clearly debunks the perception of globalization going into reverse gear. Globalization is not just a buzzword, it's a powerful force that has … Read the whole story
by Joe Mandese
Singer, who joins from head of strategy at Mother Design, previously served as strategy at Mother Los Angeles, and has held senior roles at … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
A new musical series coming to Hulu on Friday takes place in New York in the final days of the 1990s. Read the whole story
by Wendy Davis
"Since 2019, when Amazon first opened several Amazon Go stores in New York City, Amazon has collected, converted, retained, and stored the biometric identifier … Read the whole story
by Karlene Lukovitz
The ability to use an on-screen QR code via mobile phone to buy a product directly from a "Today" web page is the latest … Read the whole story
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by Colin Kirkland
Meta Verified is now being rolled out to U.S. Instagram and Facebook users. The service resembles Twitter's now-controversial blue check mark, offering users a … Read the whole story
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by Colin Kirkland
The multiyear partnership with Major League Soccer offers TikTok users exclusive content, in-app programing, highlights, in-stadium activations and more. Read the whole story
by Tanya Gazdik
The BMW Dealership Social Media Playbook includes recommendations on lighting, production, and copywriting, along with tips on tracking social media success. Read the whole story
by Laurie Sullivan
Grant Thornton launched PGA television spots in March during the PLAYERS Championship. Merkle led the creative for all three. Read the whole story
by Laurie Sullivan
UBS analysts examined the cost risks for Alphabet around the integration of generative AI into Google search and have seen recent evidence that costs … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
CHEQ research shows that more than 40% of all traffic online is invalid. Where fake traffic is present, audiences, CDP segments and CRMs become … Read the whole story
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by Richard Whitman, Columnist
Tom Stein, Chairman of global B2B agency Stein IAS, serves as IAA North American Regional Director. Read the whole story