Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer

Giant Spoon has named Amaris Singer Chief Strategy Officer, a first-of-its-kind position at the 10-year-old media agency known for its creative and strategic chops.

Singer, who joins from head of strategy at Mother Design, previously served as strategy at Mother Los Angeles and has held senior roles at Walt Disney Co., Wolff Olins, Interbrand and McKinsey.

In a related move, Giant Spoon promoted Janina Volpe to vice president-group strategy director and Erin Vogler to group strategy director.

In her new role, Singer will lead the strategy unit at the agency, which blends teams across creative, media, and strategy to create transformative work for ambitious brands.



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