The firm spends an estimated $450 million on measured media globally according to agency research firm COMvergence. Read the whole story

"Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovitz told me following the release of new research showing ChatGPT-4 has already … Read the whole story

"The truth today is that purpose-driven efforts and campaigns have become commonplace - even mundane," GFK's Eric Villain explains. "If a brand were to … Read the whole story

To help businesses get discovered and be remembered, Instagram is rolling out event ads with a built-in reminder feature and ads that are included … Read the whole story

On the heels of last week's "TV Blog" on the superlative "Agent Elvis" comes another new animated series that attains the same level of … Read the whole story

Fox News Media wants us to know that 40% of its overall viewing comes from non-news content. That could be a good thing for … Read the whole story

Microsoft's Bing AI chatbot now has the ability to generate images by simply describing the picture in a few words. Bing Image Creator, announced … Read the whole story

LinkedIn is adding a new ChatGPT-powered tool that Premium subscribers can access to create personalized writing suggestions for sections of their LinkedIn profile, as … Read the whole story

A small portion of those delisted CTV apps sold advertising through open programmatic offers. Read the whole story

Connatix says the problem of unsold iOS can be turned around with contextual targeting. Read the whole story

The retailer stopped selling West's Yeezy shoes - but those that remain on shelves have become collectors' items. Read the whole story

Goat will join GroupM and merge with its influencer marketing solution INCA to create a global influencer marketing agencywith more than300 employees in over … Read the whole story

DirecTV and Newsmax have announced a new carriage agreement for the network to be carried on all its services. DirecTV says the deal will … Read the whole story