Fifteen years after conceiving it, Digitas is no longer part of the newfronts, at least not for this year. Neither Digitas or the IAB … Read the whole story
Despite the pre-event fears of some brand CMOs, Elon Musk largely stuck to his mission of trying to woo back advertisers with assurances that … Read the whole story
Roku says the guarantee "brings a key benefit of cable advertising to TV streaming advertising," by prioritizing delivery to unique households across Roku's top … Read the whole story
His remit includes developing U.S.-based global new business opportunities. He is also responsible for Adobe's global strategic direction and global brand strategy for Colgate. Read the whole story
COMMENTARYIn "Mrs. Davis" on Peacock, a swashbuckling nun has an uncanny ability to ferret out magician-con men. Read the whole story
A Fox statement said execs issued a release saying: "We acknowledge the court's rulings finding certain claims about Dominion to be false." It added: … Read the whole story
The technology allows customers to configure their 2023 Outlander PHEV and see it in motion on a photorealistic mountain pass. Read the whole story
The Group is the first of the major ad holding companies to report results for the first quarter of the year. Read the whole story
"Data-driven advertising, supported in large part by data services companies, fosters a competitive marketplace," the industry group Privacy for America says in a new … Read the whole story
Mazda, which spent an estimated $5M on TV advertising during 2022, burst back onto the scene in March with estimated outlay of $7.7M. Read the whole story
She joins from New York-based Noble People, where she was Group Account Director. Previously she held senior media roles at Mediahub and Mullen Lowe … Read the whole story
IPG's is a virtual only affair on May 25 and WPP's is being held in London and virtually on May 17. Read the whole story
COMMENTARYNetflix tried to start and restart "Love Is Blind" Sunday, eventually pulling the live event to go taped Monday. This may be why Netflix … Read the whole story
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It's still debatable how Twitter will draw the lines between content offensive enough to take down, label with a visibility alert, or let spread … Read the whole story
COMMENTARYAgencies "can address the desire for exclusivity by creating separations, establishing client-specific teams, and using secure systems to manage privacy concerns." Read the whole story
Broadcasters' lobbying efforts, including a letter to the FCC from a bipartisan group of U.S. senators, have finally paid off. Read the whole story
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and … Read the whole story
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The search evolution I envisioned 13 years ago -- toward "app-ssistants" who seamlessly find just the right app for your intent -- is taking … Read the whole story
Netflix missed on Q1 subscriber estimates, with other mixed financial results, registering 1.75 new global subscribers vs. analysts' estimates of 2.3 million. Read the whole story
Instagram has announced the rollout of a new feature inviting users to add up to five links to their profile bios, allowing their fans … Read the whole story
LinkedIn data found that 87% of U.S. respondents say working for an organization with shared values and cultural commitments is important, with 71% saying … Read the whole story
