by Joe Mandese
As the ad industry debates the merits of certifying new audience "currencies," MRI-Simmons has been granted continuing accreditation and a new accreditation for its … Read the whole story

COMMENTARY
by Barbara Lippert, Columnist
Shiv and Tom have a reverse Romeo and Juliet balcony scene: almost six minutes of an exquisitely acted gut-punch where each says terrible things … Read the whole story
by Joe Mandese
The new service follows last year's "Joe Rogan" podcast misinformation controversy and heads into this year's podcast upfront marketplace. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
A two-word phrase from a 1961 speech might be the most durable two words in the history of television. Read the whole story

COMMENTARY
by Joe Mandese
That's what ad industry vet Donny Deutsch told his "Morning Joe" colleagues is the name of a political spot he wants to create that … Read the whole story

COMMENTARY
by Joe Mandese
And they're certainly not your parent's prime-time upfront either. Some photographic highlights from the IAB's 2023 NewFronts. Read the whole story

COMMENTARY
by Steve Sternberg, Featured Columnist
As they do every year, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which includes their … Read the whole story
by Karlene Lukovitz
Newly created MGM Studios Distribution will sell shows including "The Marvelous Mrs. Maisel" and many original movies Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Writers are demanding more money in a streaming world seemingly full of more TV series writing opportunities -- while they are getting more work … Read the whole story
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by Laurie Sullivan
The study by Extreme Reach leveraged AI and machine-learning models to analyze how gender and age are represented in publicly available video creative. Read the whole story
by Colin Kirkland
"We will have a lower-cost tier for small businesses, but need to manage the onboarding of organizations carefully to prevent fraud," says Twitter CEO … Read the whole story
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by Ray Schultz
Nick Clegg's committee appearance was cancelled after the title of the session was changed. Read the whole story
by Wendy Davis
Google is urging a federal appellate court to reject Android users' attempt to revive a lawsuit claiming the company misappropriated bandwidth by collecting app-related … Read the whole story