"Over one third of our advertising transactions today happen programmatically and close to half of these are using real-time ad decisioning," Disney ad chief … Read the whole story

Strike-proof TV network programming is where ABC is headed this fall with virtually wall-to-wall unscripted TV programs and two TV scripted series in repeats … Read the whole story

Well, that's the time-lapse video version in this article. The real-time version took a crew of more than 300 nearly seven months to produce. Read the whole story

The bundling of Disney+ and Hulu is seen as a way to increase the potential audience for advertisers. Read the whole story

Norman de Greve says the retailer's AI-generated marketing writing is already better than some by its humans. Read the whole story

Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concrete data that Spanish-language TV consumers are 26% underrepresented, according to the latest … Read the whole story

Select creators can grow and moderate their own communities with new features such as expanded visibility and member-reports. Read the whole story

With a low baseline to work from, any progress Yaccarino makes in building up Twitter's client base will seem like a victory. But she … Read the whole story

Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald's that allows consumers to order products seen in films or … Read the whole story