January 25, 2023
Thursday, June 15, 2023
The platform "marks a significant step forward for the industry by enabling both flexibility and performance," says OMG Chief Activation Officer Megan Pagliuca. Read the whole story
The self-regulatory group Digital Advertising Alliance has issued a best practices guide for applying the industry's 2009 privacy code to smart TVs, watches and … Read the whole story
The "CSA: brand is derived from a 40-year-old French research practice owned by Havas, and will be headed by George Papandreopoulos. Read the whole story
The company is pivoting sharply from a digital agency to what it calls a creative consultancy to help clients navigate the AI generation. Read the whole story
Next three "Avatar" sequels delayed, new "Star Wars" movie added, among other changes. Read the whole story
COMMENTARYA new report from Coresight Research estimates advertising in retail media networks will hit $51.9 billion this year, a gain of 19.8%. That doesn't … Read the whole story
Benjamin Grinspan, long-time director of cultural strategy at Omnicom's Sparks & Honey, has joined Publicis PR and communications strategy unit MSL as vice president … Read the whole story
Framework developed by the Partnership on AI presents recommendations for responsible creation and sharing of AI-generated media. Read the whole story
The NBCU One Platform Commerce deal with Wells Fargo offers cardholders who purchase products seen via NBC TV platforms exclusive benefits, with access to … Read the whole story
Verizon is installing interactive, physical augmented reality "Mirrors" at two major music festivals. this summer to promote its +play subscription platform. Read the whole story
According to the company the Labs work to find new revenue streams for marketers through cross-channel collaboration and partnering with key commerce innovators, such … Read the whole story
- COMMENTARY
A cautionary tale about retailers who "went all Glenn Close in 'Fatal Attraction,'" with constant email and video ads, after this consumer made his … Read the whole story
Subscribers in Slovakia were more likely than those in the U.S. to see misinformation about the war in Ukraine. Read the whole story
Products are designed to help display, online video and streaming media owners and their advertisers use their data to best advantage. Read the whole story
The feature allows users to preview free content and switch directly from Vizio's WatchFree+ FAST app to paid subscription streamers. Read the whole story
