CANNES -- "At the end of the day, are we all just going to be competing for who can write the best prompts?" Goodby … Read the whole story
CANNES -- "If I hear one more f**king person say 'AI' this week, I'm going to punch them in their f**king face," Vaynerchuk began … Read the whole story
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Rewarded AR," a new ad format integrated with mobile mixed-reality games like Pokemon … Read the whole story
A fire and rescue docuseries coming to NBC this week plays like a Dick Wolf scripted drama. Read the whole story
There are only two industries that have blanket immunity from any product liability in the United States. One is the gun industry. The other … Read the whole story
Nielsen has struck a deal with EDO, where its data will be included in Nielsen One Ads. Nielsen's measurement data will be included in … Read the whole story
NBCU has curated a collection of Black-led and diverse content through Black Excellence 365 for exclusive marketing and ad sales by Group Black, which … Read the whole story
The expansion, launching in October, will add millions more consumers to the platform's existing 1 billion+ reach for ad buys across linear TV, CTV … Read the whole story
Adding Acxiom's broad-based data to its ACR data will enhance identity matching, expand reach and speed large-scale #CTV campaign activations, say the companies. Read the whole story
The deal with Adelaide will bring attention transaction metrics to the cinema ad industry. Cinema has historically been impression-based, and advertisers had no way … Read the whole story
A consumer advocacy coalition is urging President Joe Biden to support new regulations that could ban "clearly harmful" uses of generative artificial intelligence. Read the whole story
British Airways, newspaper An Nahar and telecom company Skinny also won Grand Prix honors at Day One of the Cannes Festival for Creativity. Read the whole story
Meta has decided to lower its age restrictions for Meta Quest accounts, allowing children ages 10-12 to create VR identities through new parent-controlled profiles. Read the whole story
"It's time the FCC take a fresh look at how data caps impact consumers and competition," FCC Chair Jessica Rosenworcel stated. Read the whole story