Horizon Media, which handled the account for over a decade, will assist in the transition with Initiative taking over full control of the assignment … Read the whole story

"What this means for clients is access to a unique level of insight into one of the most exciting platforms on the planet and … Read the whole story

The total revenue projection has been decreased 2.4%, based entirely on somewhat weaker trends for digital advertising outside of CTV. Read the whole story

Blockgraph, which is owned by Charter, Paramount and NBCU parent Comcast, enables "seamless integration" of first-party data for advertisers, agencies and audience measurement suppliers. Read the whole story

According to a "TV Watch" analysis of the most-covered TV industry news stories of the past 24 hours, MTG's theory that her TV is … Read the whole story

TikTok has announced a new in-app feature being tested with select brands that invites creators to submit video ads to brand challenges for a … Read the whole story

Probably, since getting attention online often depends on content that hurts or offends other users enough so they reply. Read the whole story

Coming up with titles for new TV shows can be flippin' difficult, as a new home-renovation show on HGTV demonstrates. Read the whole story

605's capabilities will add more visibility into lower-funnel metrics, including sales lift, website activity, and geolocation visitation. Read the whole story

The multi-year deal also includes continued airing of some of the races by CBS Sports and Paramount+, both of which are already integrated in … Read the whole story

Google says the research is inaccurate. The report says some advertisers have asked for refunds. Read the whole story

Users of Google's search engine reportedly have grown frustrated with query results, suggesting they have become less relevant and incomplete. Read the whole story

The move provides TikTok advertising delivery data alongside programmatic, direct, search, and social. Read the whole story

But Comcast, which announced the move was coming back in February, is providing several ways to keep access at little or no additional cost. Read the whole story

Meta is rolling out new parental control tools across its suite of social apps, including the ability for parents to see how their teen … Read the whole story

And inside Stellantis North America, Kim Adams House will lead multicultural marketing efforts in addition to her current licensing and merchandising responsibilities. Read the whole story