by Joe Mandese
Ben Kartzman succeeds John Nardone as head of Mediaocean's ad tech portfolio, while Nick Galassi will oversee its legacy agency media-buying system. Ramsey McGrory … Read the whole story
by Joe Mandese
"On a societal basis, it is going to be even more disruptive. I think for the ad industry, it's going to be about the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
No one personified the image of the well-groomed, nattily dressed game-show host better than Bob Barker, who died Saturday at age 99. Read the whole story
by Colin Kirkland
Meta shared a teaser of the forthcoming experience and invited people to apply to join the waitlist for the beta test, adding that a … Read the whole story
by Colin Kirkland
The immersive experience is designed to educate players about hip-hop's influence on art, music and fashion through gamified elements based around the genre's cultural … Read the whole story
by Wayne Friedman
Viewer "attention" of CTV/streaming ads has dropped for the first time, TVision says, since it has been measuring ads with its "eyes-on-screen" technology. CTV/streaming … Read the whole story
by Karlene Lukovitz
Another example of content cooperation as streamers, pay-TV networks seek to drive viewership, pare content costs. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
ESPN has been said among analysts to be the glue that holds the traditional pay TV bundle together. With its departure, cord-cutting could dramatically … Read the whole story
by Karlene Lukovitz
Perks members now get points for rentals, purchases through Redbox's streaming app, as well as through kiosks. Read the whole story
by Robert Williams
The dispersal of engagement is a significant challenge for an industry that historically monetized large audiences. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Good: We may be able to predict extreme catastrophic events like earthquakes and pandemics through machine learning and neural networks. Read the whole story
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by Laurie Sullivan
Generative AI has changed how content is consumed - many places where it is consumed did not seem possible a year ago. Now the … Read the whole story
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by Ray Schultz
Senator says bulkier containers will hurt small local publications. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The IAB Council has challenging positions in their work serving the ad industry. One job is to ensure IAB members have the information needed … Read the whole story
by Ray Schultz
Robinson has been serving as an assistant managing editor for food and culture at "The Philadelphia Inquirer." Read the whole story
by Tanya Gazdik
The pro bono video for the World Parrot Trust is tied to the recent Twitter rebrand by Musk, which led to the disappearance of … Read the whole story