"We only have one hammer. We write standards and audit. That's all we do," MRC chief George Ivie explains of the committee's decision not … Read the whole story
Based on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337.6 GRPs to the TV advertising marketplace for shows that weren't rated before. … Read the whole story
With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents.. Read the whole story
Google on Thursday announced a new policy, Limited Ads Serving, which aims to reduce scams and prevent confusing and misleading ads. Read the whole story
In his new job as chairman and CEO of CNN Worldwide, the 'TV Blog' wishes Mark Thompson good luck -- because he's gonna need … Read the whole story
ESPN previously partnered with Cinemark in the new arena of paid-for OOH viewing of live sports. Read the whole story
The Buy with Prime app for Shopify began rolling out as invite-only to select Shopify merchants on Thursday and will be available to all … Read the whole story
The short-form video platform's AR studio closely resembles Snapchat's Lens Studio as well as Meta's Spark AR platform. Read the whole story
Given the dynamism around where the ad spend growth will go, what it could mean for each of you depends where you sit in … Read the whole story
Aspiring "everything app" also plans to offer no-phone-number-required voice and video calls, and perhaps payment capabilities. Read the whole story
Megan Gillam is the new director, marketing strategy and operations at Kia America. Read the whole story
Roku has been building its advertising business in the market since 2022. Read the whole story
"The strike does one thing, and one thing only: It strengthens Netflix and weakens the others," Barry Diller declared in a podcast interview. Read the whole story
Local TV linear advertising buyers using Mediaocean will now get direct access to streaming and CTV inventory via Magnite. The deal was made as … Read the whole story
YouTube has expanded lowered eligibility requirements for its partner program to 33 additional countries. Read the whole story