Agency research firm COMvergence estimates that HSBC will spend $130 million on measured media this year, with 60% earmarked for digital channels. Read the whole story
"For now, Nielsen's panel-only national TV service will remain the currency of record. First-party data will be included in Big Data in national measurement … Read the whole story
"Beginning September 15, 2023, advertisers offering NFT games that do not promote gambling-related content may advertise those products and services," Google stated in a … Read the whole story
Cresco Labs, which operates Sunnyside dispensaries, says it's the first cannabis company to advertise on Spotify. Read the whole story
In a move to forge deeper relationships between registered creators and the fans that support them, Patreon has introduced a community chat feature as … Read the whole story
The TV shows of the summer season reviewed here ran the gamut from cops and firefighters to a teen who is 13 feet tall. Read the whole story
The Senate Thursday voted to confirm telecommunications attorney Anna Gomez to the Federal Communications Commission, breaking a political deadlock at the agency that has … Read the whole story
Only 14% of media buyers said they consider X a preferred partner, compared with 37% for social media more broadly. Read the whole story
Now that we're seeing real fungibility of linear TV annual ad spend into CTV and streaming TV platforms, we should care about the quality … Read the whole story
Siding with Meta Platforms, a federal judge has thrown out a lawsuit alleging that the company wrongly banned ads on Facebook for the Holocaust-related … Read the whole story
The spillover effect of the Charter-Disney stalemate of a TV network distribution deal has hurt TV stations groups over the last week, with stock … Read the whole story
WBD CEO David Zaslav already indicated that live sports are coming to the streamer. Read the whole story
Scott joined WPP in 1999 as Director of Corporate Development. He held a number of other senior roles including Chief Operating Officer for Europe … Read the whole story