The U.S. JIC has granted "conditional certification" to three alternative ad currencies -- Comscore, iSpot and VideoAmp -- while three -- Innovid, Samba TV … Read the whole story
"We've been collaborating with George and his team at the MRC to better define the role of certification versus accreditation," OpenAP CMO Brittany Slattery … Read the whole story
OpenMind is a Nestle-dedicated agency operation housed within GroupM that was formed in 2013 when the agency won the client's U.S. account. Read the whole story
With faster growth than Facebook, it's "only a matter of time" before Instagram becomes the world's largest social platform by ad revenue, according to … Read the whole story
51toCarbonZero helps companies measure, analyze and report their carbon footprint and create accountable transition plans to accelerate progress. Read the whole story
It's the most intense of any political market and a new Assembly report warns of high prices, low inventory, preemptions and altered consumer mindsets … Read the whole story
The biggest thing missing from Peacock's new "John Wick"-derived series is John Wick. Read the whole story
ABC is adding a full schedule of "Monday Night Football" games this season. It had originally planned to air just four exclusive games this … Read the whole story
A Google exec admitted to changing the price of ads during the auction process to meet revenue targets. Read the whole story
Whatever is really going on here, the TV business looks like it is on the cusp of a new era of massive change. Read the whole story
Google has rolled out new capabilities for its conversational chatbot built on AI, natural-language processing and machine learning, as data and secrets emerge as … Read the whole story
A video ad offering allows advertisers to create online video and CTV ad campaigns in the Microsoft Advertising platform. Search data supports the engine … Read the whole story
"I think we need to accept that self-regulation around digital privacy is not working. And I think we need to learn from these mistakes … Read the whole story
In December 2020, Walgreens launched the Walgreens Advertising Group to much fanfare -- followed by a notable decline in emphasis on the company's retail … Read the whole story
Ohio AG urges the Supreme Court to uphold an injunction restricting federal officials' ability to influence social media platforms' content decisions. Read the whole story
Samooha engineers have developed a chat feature based on generative AI and natural language for cloud-based cleanrooms that enables marketers to gain insights across … Read the whole story
Max will be adding a $9.99/month sports tier: Bleacher Report Sports Add-On. Sports programming on the tier will start October 5, and will be … Read the whole story
TikTok is launching creator-made labels and testing automated labels for AI-generated content, and will rename TikTok AI effects to include "AI" in the name, … Read the whole story
Merchants on WhatsApp will see a wider range of tools to offer services to their customers - from booking appointments and customizing a product … Read the whole story
Google has been testing the conversational experience with a small group of advertisers and gained feedback on how it has saved time and inspired … Read the whole story
Agencies can tailor campaigns to specific demographic profiles, geographic regions and travel class. Read the whole story
Another deal that gives Disney access to millions of potential streaming subscribers through a partner. Read the whole story