IPG Mediabrands this morning announced a restructuring of three of its data and tech-oriented operating units -- Reprise, Matterkind and Kinesso -- into a … Read the whole story
The award was confirmed the same week that Clean Creatives issued its annual "F-List" detailing Adland contracts to promote fossil fuel companies and their … Read the whole story
COMMENTARYStagwell agencies Code And Theory, Gale and Multiview will create a variety of custom sponsorship and programmatic advertising units as well as new email … Read the whole story
In response to the JIC's plan to begin certifying media audience-measurement services next year, MRC chief George Ivie issued a statement encouraging providers to … Read the whole story
But the 92-year-old vows to stay closely involved as chairman emeritus of both companies. Read the whole story
COMMENTARYA new NBC drama about a law-enforcement psychologist earns the title of first new network show of the traditional fall TV season. Read the whole story
YouTube will provide a variety of tools for creators, agencies, and brands, from GAI-generated backgrounds for Shorts to finding the ideal music for the … Read the whole story
According to a report by Bloomberg this morning, Ascential is reevaluating its plan to split the company up and spin off a U.S. publicly … Read the whole story
Google has been testing the conversational experience with a small group of advertisers and gained feedback on how it has saved time and inspired … Read the whole story
A video ad offering allows advertisers to create online video and CTV ad campaigns in the Microsoft Advertising platform. Search data supports the engine … Read the whole story
COMMENTARYAd Net Zero provides a roadmap for the advertising industry. But will it work? Read the whole story
ID5 announced a collaboration with Microsoft Advertising as the "advertising world gets ready to pivot on its access in just a few months," said … Read the whole story
Congress is in the best position to create new privacy rules, Republican FTC nominees Andrew Ferguson and Melissa Holyoak told the Senate Commerce Committee … Read the whole story
The direct, server-to-server connections allow CTV publishers to easily extend their inventory and advertisers to access it directly. Read the whole story
Disney is projected to surpass Netflix. Read the whole story
The Authors Guild and a group of popular writers are suing OpenAI for allegedly using copyrighted works of fiction books to train chatbots. Read the whole story
Two wannabe NFL football leagues -- the USFL and the XFL -- are looking to merge to gain better interest and profitability. Read the whole story
The tour will visit locations with the highest incidence of banning, the magazine says. Read the whole story
