One of the trade associations -- the 4A's -- goes a step further, defining MFAs as "made-for-arbitrage." Read the whole story
The Publicis Media unit also named UM's Maura McCartan head of the Hulu account, and L'Oreal's Ben Watson head of commerce. Read the whole story
If you're a planner or a buyer, get a copy of the final Hollywood union agreements, read the parts related to AI, and think … Read the whole story
Speech, voice, and vision features announced by OpenAI Monday in its ChatGPT move the technology to a conversational interface that ad agencies and companies … Read the whole story
As part of its new contributor program, Reddit is pledging to award its users actual money for their "karma" and "gold" internet points, and … Read the whole story
SAG-AFTRA has voted overwhelmingly to authorize a strike against ten major video-game companies. Union officials say many of the same issues actors are focused … Read the whole story
In the wake of Jann Wenner's ouster from the Rock & Roll Hall of Fame board, a surprising source came to his defense: long-time … Read the whole story
Verbal conversation with a machine to plan ad strategies will soon become common. The Brandtech Group is working on a generative AI tool that … Read the whole story
ProLiteracy has applied the technology to assist low-literacy parents to improve reading and writing skills and has enlisted Droga5 to create a campaign demonstrating … Read the whole story
Snap inked a deal to integrate with Microsoft's Chat Ads API to serve relevant Sponsored Links in its My AI chatbot. The companies announced … Read the whole story
The feature uses OpenAI's new voice generation technology, Spotify says. Read the whole story