Microsoft has closed its acquisition of Activision Blizzard, nearly two years after agreeing to the company's largest purchase ever, giving it another potential avenue … Read the whole story

The training and certification program for media buyers, partners and self-serve advertisers announced Thursday becomes available on Monday. Read the whole story

"We can observe how people shop, identify emerging trends in behaviors, and test new approaches in real-time, with the goal of supercharging our clients' … Read the whole story

It's not just Musk's personal "shitposting" of disinformation via his personal account, but changes he's made to X's rev-share model that have created an … Read the whole story

An industry that shapes the minds of hundreds of millions of people can't just sit it out when the issues become heavy. Read the whole story

Now that this fall season of non-scripted shows, game shows and scripted reruns is up and running, we are getting a look at how … Read the whole story

Netflix House stores will offer restaurants, live experiences, art installations as well as branded merchandise based on Netflix shows and movies. Read the whole story

The Verizon State of Small Business Survey shows that as small and mid-sized businesses seek growth, more companies are demonstrating a heightened need for … Read the whole story

The alliance will secure customers of both companies' enhanced programmatic capabilities. Read the whole story

Meta's Threads is going after its competitor X with a highly valued copycat feature: the edit button. Read the whole story

The suite is positioned as low-cost, enterprise grade, enabling faster insights and decision making for brands to keep pace with marketplace developments. Read the whole story

The tech firm Inworld AI is using AI to give virutal characters more lifelike looks, traits and "personalities" to better engage with consumers. Read the whole story

Netflix will take more ad responsibility in-house away from the Microsoft Xandr operation, projects Wells Fargo Securities media analyst Steve Cahall. Xandr has been … Read the whole story

A second proposal would require MVPDs to notify the FCC of blackouts lasting 24 hours or longer. Read the whole story

Stagwell said the digital agency will help guide clients in designing and implementing AI systems, digital transformation initiatives and consumer experiences. Read the whole story