Stagwell market research and insights units Harris and Maru
(acquired last year) have integrated core elements of their research tools under a new go-to-market brand called Harris Quest. It effectively succeeds the Harris Brand Platform within the
Stagwell Marketing Cloud.
Harris Quest offers a suite of AI-driven products designed to provide brands with self-serve polling and other “research-as-a-service"
solutions.
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The rebranding comes as the Harris Brand Platform has hit the 150th subscriber mark and is operational in 13 countries.
Current products
include:
QuestBrand: Rreal-time brand tracking
QuestDIY: Self-service quantitative surveys
QuestPRO: Survey and insights tools
QuestCX: Customer experience management solutions
Quest IC: Insight community management
QuestAI: Digital qualitative and quantitative insights tool
The company said work is ongoing to make the Harris
Quest suite fully interoperable with other Stagwell Marketing Cloud software.
The Harris Poll is a leader in global public opinion with overnight polling and real-time brand tracking
software. It monitors more than 2,000 brands and collects half a million interviews yearly.
The tools are designed to provide marketers enterprise-grade research “at a fraction
of the cost,” said Harris Quest co-CEO Will Johnson. “This means faster insights and decision-making and more ways to keep pace with the marketplace.”