Engineers from both companies culled hundreds of commerce variables into 20 bespoke factors organized into four primary buckets: creative, targeting, campaign management and advertising … Read the whole story

Madison and Wall's Brian Wieser says growth of streaming TV usage will continue to accelerate. He estimates advertising's share of total streaming/linear TV consumption … Read the whole story

The assignment, which followed a competitive pitch, is effective immediately with a remit that includes account management, media planning and buying, research, and general … Read the whole story

Is the U.S. JIC an end-run around the MRC and does it break the industry's agreement with the U.S. Congress? Let's compare the two … Read the whole story

If you're eyeglasses marketer Luxottica, you see a rather large increase in Sunglass Hut store traffic and more efficient cost-per-store-visit. Read the whole story

"The Gilded Age" tells the story of the tension in 1880s New York between the old families of New York City and a new … Read the whole story

Google's IP Protection involves masking Chrome users' IP addresses from domains used by third parties -- including Google's doubleclick.com and admob.com. Read the whole story

Long-time advertising and media industry exec Wenda Harris Millard has been named chairman of the board of AI-powered executive recruiting platform Sinecure.ai. Read the whole story

The paid-subscription offering, via an Instagram feature, allows Meta Verified users to toggle their main and Reels feed to exclusively show posts from other … Read the whole story

In an effort to boost the potential for longform video on its platform, TikTok has confirmed it is currently testing a new 15-minute upload … Read the whole story

Google Pixel entered its third season of the NBA Tip-Off as the official fan phone of the Woman's National Basketball Association and National Basketball … Read the whole story

The ad tier will bow in Australia, Canada and "select" other markets in 2024; the premium tier in those two markets plus Brazil and … Read the whole story

The rest of the country still needs to choose whether to pay for it or not -- that is, getting a subscription to Amazon … Read the whole story

Yelp has expanded its use of neural networks to improve ad matching, search results, photo classification and Yelp Waitlist, among other services. A neural … Read the whole story

Garrett was previously chief marketer at Charter's B2B division, Spectrum Enterprise. Read the whole story

Agency Mischief @No Fixed Address created a campaign to promote the new Tinder Matchmaker feature that allows friends to weigh in with recommendations on … Read the whole story

The Japan Fair Trade Commission on Monday said it would look into whether or not Google violated the country's Antimonopoly Act, following similar steps … Read the whole story