by Wendy Davis
The self-regulatory privacy group Network Advertising Initiative on Wednesday issued a new best practices guide that encourages advertisers to target health ads based on … Read the whole story
by Richard Whitman, Columnist
The company spent nearly $250 million on measured media in 2022 according to agency research firm COMvergence. Read the whole story
by Colin Kirkland
TikTok's creator fund, valued at upwards of $2 billion, will officially come to an end on December 16 for creators based in the U.S., … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
NBCUniversal's Peacock lags behind the other majors in subscriptions. But around here, its shows attract considerably more praise. Read the whole story
COMMENTARY
by Chris Portella, Op-Ed Contributor
Endurance training and media planning both require discipline, dedication, adaptability and a focus on long-term vision. Whether you're cranking on a 2024 plan or … Read the whole story
COMMENTARY
by Kevin Ryan
The too cool-for-mainstream press has uncovered the dastardly practice of SEO. In a thought-piece format, 'The Verge' considered all perspectives without bias, and offered … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Did SEOs ruin the internet, as a recent post claims? Nope. Millions of websites have been optimized by SEOs to make the internet a … Read the whole story
by Wendy Davis
The FTC is asking a federal judge to reject efforts by the IAB and other outside groups to weigh in on Amazon's side in … Read the whole story
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by Laurie Sullivan
The goal is to avoid clickbait, reduce display ads by 40% and create a premium experience for visitors and advertisers - estimating 8 million … Read the whole story
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by Karlene Lukovitz
The political advertising platform now offers data from 35M smart TVs through 2024. Read the whole story
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by Laurie Sullivan
Online and other non-store sales included in the NRF's total estimates are expected to increase 7% to 9%, to hit between $273.7 billion and … Read the whole story
by Wayne Friedman
Free TV Networks will launch with The365, for African-American viewers, and the Outlaw network, for Westerns. The channels will be offered as free, ad-supported … Read the whole story