For the first time, Disney is allowing direct access of its programmatic platform - Disney Real-Time Ad Exchange - with two of the largest … Read the whole story

He succeeds Founder Scott Brunjes, who remains chairman of the Sandy Hook, CT-based media agency. Read the whole story

"PMG's data-driven approach and track record of success with digitally native brands makes them the right media partner to expand our reach," notes Solo … Read the whole story

P&G Chief Brand Officer Mark Pritchard says in-house media teams do that around the globe saving at least 10% annually where those teams are … Read the whole story

The new option gives users promo codes listed in the ad's caption, reminding users that the promo code will be automatically applied at checkout … Read the whole story

The birth date of "Jeopardy!" was March 30,1964. Later this month on March 30, 2024, the show kicks off a year-long anniversary celebration. Read the whole story

The deal, which utilizes Cedara's carbon analytics, ultimately will provide a "carbon CPM" pricing model for out-of-home media buys. Read the whole story

"Shame, Blame and the Weight Loss Revolution" gave drug companies a ton of free airtime. Read the whole story

The Stagwell unit will handle all media and creative for the Brazilian restaurant chain. Read the whole story

3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning. Read the whole story

"Sports still has legs across younger demographics," according to Michael Nathanson, media analyst for MoffettNathanson Research. Read the whole story

Roblox is updating its $35 million Creator Fund to include more game-makers including developer studios, users and brands -- to build content that expands … Read the whole story

Suleyman will oversee projects including integration of AI Copilot into Windows and adding conversational features into the Bing search engine. Karen Simonyan will join … Read the whole story