The IPG Mediabrands unit increased this year's U.S. ad forecast nearly a point to +9.2%, and 2023's final estimate up more than two points … Read the whole story

The JIC's clarifying statement focuses on "transparency around transactional readiness," but has nothing to do with the quality, validity or relevance of a proposed … Read the whole story

Trump's selling of "the only Bible endorsed by me!" is too on-the-nose as self-satire to satirize. Read the whole story

Scott Lukas, who joined the agency months ago, succeeds WHY Group Founder Sheri Roder, who is leaving Horizon. Read the whole story

Derek Steele, group VP of customer marketing, explains the regional grocery chain's strategy -- including adding new functions to both on-site and off-site ads. Read the whole story

AMC is promoting the six-part "Parish" as a "high-octane" thriller, which makes sense given the show's emphasis on driving skills. Read the whole story

"We have received no credible offer for the board to consider," S4 Capital chief Martin Sorrell said on an earnings call today, which followed … Read the whole story

The Acceptable Ads Committee is calling for the ad industry to raise awareness among consumers related to the impact of digital ads. It will … Read the whole story

What should we make of the turnaround with Ronna McDaniel - and how has this affected loyal viewers of MSNBC and other news networks? Read the whole story

While Chapek believes extra cash from a minority deal would be a good thing, he says it's better for ESPN to grow into a … Read the whole story

Lauren Wetzel, COO of InfoSum, looks at implementation of data clouds for advertising in a completely different way - focusing on speed in a … Read the whole story

New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm … Read the whole story