by Joe Mandese
The JIC said iSpot remains conditionally certified pending a final decision in June, in time for the 2024-25 upfront. Read the whole story
by Wayne Friedman
The rematch game between Iowa and LSU became the most-watched women's basketball game ever, averaging 12.3 million Nielsen-measured viewers. Read the whole story
by Wayne Friedman
Nielsen's Big Data + panel service will provide a combination of its existing panel data plus data from streamers/pay TV distributors. Nielsen Chief Product … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
The album tells a story, starting with the first track, "American Requiem," a reckoning about the historical appropriation of Black music. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Tumor" rhymes with "humor," but there is nothing funny about the suffering of the patients seen on TLC's "Take My Tumor." Read the whole story
by Joe Mandese
Its opt-in single-source panel uses ACR signals to measure media exposure via ACR signals to panelists' devices. Read the whole story
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by Wendy Davis
Businesses subject to California's privacy law should avoid collecting more information than necessary to process consumers' requests to reject online ad targeting, the state's … Read the whole story
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by Richard Whitman, Columnist
Brandtech CEO David Jones thinks so and his firm, which specializes in helping brands do in-house advertising, just raised $115 million to create additional … Read the whole story
by Laurie Sullivan
OpenAI has developed a voice engine, with a multitude of possibilities for advertising and marketing. It uses text input and one 15-second audio sample … Read the whole story
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by Wendy Davis
A Free Press report issued in advance of the FCC's vote on net neutrality rules argues that the proposed regulations won't stop carriers from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to many, it's a "meme" stock -- a company pushed from the most speculative young investors via social media with little regard to … Read the whole story
by Colin Kirkland
Telegram is challenging Meta's control over app-based business communication by launching a new suite of business features including quick replies, automated messages, custom start … Read the whole story
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by Laurie Sullivan
AI-powered search engine Perplexity AI plans to add advertising to its "ask engine." Read the whole story
by Colin Kirkland
Meta will be asking all users with an account on Quest 2 and 3 VR headsets to re-enter their birthdates. The tech giant says … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
t there are literally thousands of channels worth of high-quality content being created on a weekly basis by people who may not yet be … Read the whole story