With Amazon Ads' new interactive TV ad format, viewers can shop multiple product variations on a "shoppable carousel" via their remote control during TV … Read the whole story

Following some criticism that was a step backwards for out-of-home, MRC chief George Ivie explains how it's really just a building block for something … Read the whole story

The IPG Mediabrand unit also named UM's Amie Owen Global Chief Growth Officer of Kinesso Commerce. Read the whole story

The election is six months away, well beyond the 100-day mark when predictive analytics have meaningful rates of accuracy. But that's not going to … Read the whole story

Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook advertisers to proceed with a class-action fraud lawsuit … Read the whole story

eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across the company - particularly in its ads, developer, search and marketplace businesses. Read the whole story

To ramp up performance-based ad efforts for better business outcomes, NBCU has forged a retail media partnership with Instacart to help CPG advertisers with … Read the whole story

"Come on, let's punch cholesterol in the face!" says the Brawny Man-type hero in this over-the-top ode to the way meat historically made the … Read the whole story

Is this the end of Paramount -- and big linear media -- as we know it, or is this the beginning of the final … Read the whole story

As Bluesky continues to build out its platform, its most prominent backer Jack Dorsey has left the board. Dorsey was largely responsible for co-funding … Read the whole story

It took David Letterman 30-plus years to find a TV show on which he actually looks relaxed and comfortable. Read the whole story

The YouTube Music extension in Google Gemini would provide the ability to play, search, and discover songs, artists, playlists and more. Read the whole story