The Yahoo Creative platform, developed in partnership with Innervate, uses data from Yahoo's U.S. users to personalize ads. It integrates with Yahoo DSP and … Read the whole story

The practice is designed to help clients ignite stalled transformation initiatives, create new revenue streams, revamp strategy, develop sustainability programs and more. Read the whole story

CANNES, France -- Oddly, Musk touted X as more of a B2B targeting platform capable of reaching Silicon Valley elites like Marc Benioff, Michael … Read the whole story

The FTC has sent a complaint about TikTok's compliance with the Children's Online Privacy Protection Act to the Justice Department. Read the whole story

Stagwell is now integrating Google Cloud AI across several of its products including, Propellers, a new tool built for internal creative teams to improve … Read the whole story

The power of small steps to make big things happen, for advertisers, requires a combination of performance and branding. Read the whole story

CANNES, France -- The show, "A Touch More Life," was unveiled during a live taping at Stagwell's Sports Beach here. Read the whole story

Wedding invites created by girls (including one child bride) are "heart-touching reminders that childhood needs to be protected." Read the whole story

Grand Prix awards were also given in the entertainment sports (Xbox Games Pass) and music (Diageo) categories. Read the whole story

Part of what sets this project apart is its open-source nature. Sol Cement made the tiles a copyright-free invention, encouraging global adoption by cities, … Read the whole story

This new organization will leverage specialist teams spanning advertising, strategy, marketing technology, content, design, media, commerce, and product innovation. Read the whole story

CMOs should get to know their CTOs, says General Mills executive Doug Martin. Read the whole story

Not that the TV Blog needs baby chimps to stay interested in TV content, but every once in a while, it couldn't hurt. Read the whole story

Vermont lawmakers sustained Governor Phil Scott's veto of a sweeping privacy bill that would have limited data collection by companies, imposed restrictions on online … Read the whole story

Australian billionaire Andrew Forrest can proceed with a lawsuit against Meta Platforms over fraudulent cryptocurrency ads that used his name and image, a federal … Read the whole story

CTV platforms delivered lower levels of messages for CPG brands consumed by consumers - at 6.63 - less than the 7.42 average for all … Read the whole story