Stagwell and Google said at Cannes this week that they are partnering on a new set of new AI-powered features across Stagwell’s portfolio of digital marketing applications, built using Google Cloud infrastructure and AI service including its Gemini models.   

Stagwell is now integrating Google Cloud AI across several of its products including, Propellers, a new tool built for internal creative teams to improve their processes from ideation to execution. Propellers will use Vertex AI and Gemini models to help marketers more quickly build creative briefs, including developing audience strategies, playbooks, brand personas, and more.  

Other Stagwell products integrating Google Cloud AI include audience insights tool Cue, a PR tool called PRophet, and asset management tool SmartAssets.