While another Nielsen suit against HyphaMetrics still is pending, the startup says the first suit's dismissal vindicates its stance that its methodology does not … Read the whole story
Disney was the leader in Nielsen's 'Media Distributor' measure at 11.4% share, with Fox up to 6.4%, driven by viewing increases at Tubi TV … Read the whole story
The most recent iteration of the American Privacy Rights Act, released late last week, would prohibit businesses from serving targeted ads to consumers based … Read the whole story
COMMENTARYLauren's opening ceremony uniforms are not "interesting or modern, but in theory, it's souvenir wear -- expensive souvenir wear," says preppy fashion expert. Read the whole story
The extended partnership will support CTV ads in its ad platform and allow advertisers to reach Netflix viewers through the Microsoft Advertising network. Netflix … Read the whole story
COMMENTARY"Brats" was the third most-watched movie in streaming for the week. "St. Elmo's Fire" was ranked ninth. Read the whole story
COMMENTARYMoviePass, which had filed for bankruptcy, now says it is profitable. Subscribers pay a monthly fee for 1 to 3 movies a month and … Read the whole story
Meta is testing a new creative option on Facebook Reels that takes an advertiser's proposed content and automatically suggests a top-performing variation before posting. Read the whole story
Among other tasks WPP Open for B2B will help marketers accurately identify and engage buying groups-a process that the firms say has been less … Read the whole story
Forty-four hotly contested congressional districts will be focal points during the presidential election. Read the whole story
Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The "Naptime" name refers to … Read the whole story
Major record labels on Monday sued the artificial intelligence companies Suno and Udio for allegedly using copyrighted material to train their services. Read the whole story
Microsoft Advertising will expand its collaboration with global media measurement and optimization platform IAS to support all its owned-and-operated inventory and direct partnerships. Read the whole story
COMMENTARYThis week's edition continues my "The Good, The Too Bad, And The Ugly" series of TV program reviews. The Good is a show you … Read the whole story
The BridgeID platform allows the Disney Audience Graph, through the company's clean-room technology, to be matched against the first-party data of global advertising brands. Read the whole story
