For Second Time, Disney And YouTube Lead New Monthly Nielsen 'Distributor' Share

Fox’s Tubi channel -- a free, ad-supported streaming TV (FAST) network -- was a major factor in Fox boosting its overall position in Nielsen’s new ‘Media Distributor’ metric in May versus April.

Fox grew to a 6.4% share from 6.1%, thanks to a nearly 5% viewing increase in Tubi TV. Fox also benefited from a 1.6% gain with the Fox News Channel. 

The Media Distributor measure looks at total TV usage -- total viewing minutes -- by calculating all viewing from a media company's different platforms/networks -- linear TV, cable TV, streaming, digital, TV station, or otherwise.

The Media Distributor Gauge launched in April, with the Walt Disney Company amassing the biggest share. In May, Disney again was the overall leader with an 11.4% share,  down slightly from 11.5% in April.



Other top distributors included YouTube and NBCUniversal, which were up one-tenth of a percentage point at 9.7% and 9.0%, respectively.

Paramount, Warner Bros. Discovery, and Netflix were flat, at 8.8%, 8.1%, and 7.6%, respectively.

Fox was next at 6.4%.  Amazon followed Fox, slipping one-tenth, to 3.1%. 

Two independent TV station owners, which also have streaming apps and/or local digital over-the-air-based TV networks -- Scripps and Weigel Broadcasting -- came next at a 2.3% and 1.5% share -- the same as in April.

Like Tubi, The Roku Channel (another FAST network) also made a significant increase to a 1.5% share from a 1.4% share.

Three cable TV network-centric groups each lost one tenth: A+E Networks (1.2%); Hallmark (1.1%); and AMC Networks (1.0%).

Nielsen says the May results for the most part follow the results with its Gauge measure -- down overall from April, which is typical for TV viewing trends this time of year.

The Gauge measures TV usage primarily grouped as broadcast, cable and streaming platforms and networks.

Next story loading loading..