OMD placed second with an estimated $24 billion, scoring the highest growth rate among the top 10 agency networks (8.7%). GroupM's Mindshare placed third … Read the whole story
Six months after its acquisition by Omnicom, Flywheel Digital reorganized its C-suite, naming long-time exec Alex McCord CEO replacing Duncan Painter, who moves to … Read the whole story
COMMENTARYWatching Donald Trump's acceptance speech was like watching one of those interminable playoff baseball games that everybody complains about. Read the whole story
COMMENTARYThankfully, Shelly Palmer and I conducted this "3.know" via Zoom, not Microsoft Teams, otherwise you might not be seeing it now. He also puts … Read the whole story
In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates down 78% month-over-month, a report by data intelligence platform Tracer finds. In addition, … Read the whole story
Consumers will pay $80 a year for Peacock Premium, its ad-supported option, and will get Netflix Premium free for a year. NBC Sports coverage … Read the whole story
The latest in the long-running series was helmed by legendary sports photographer Walter Iooss Jr., and includes social media and OOH activations. Read the whole story
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Brian was part of the digital ad world's 1.0 and 2.0. But now we're at 3.0, when marketing service companies like WPP need help … Read the whole story
COMMENTARYGoogle is calling a judge's attention to two recent Supreme Court rulings, arguing the decisions show RFK, Jr. lacks grounds to sue over the … Read the whole story
COMMENTARYActor Michelle Buteau touts lunchboxes she got for less at Amazon -- "for a homemade meal they'll barely touch." Read the whole story
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Full-service agency benefit: Creative today is tightly woven into where it will appear. Decisions on what to say and when/where to say it should … Read the whole story
COMMENTARYMicrosoft execs at a recent online meeting with brands spoke about a variety of updates to its ad platforms that make it easier for … Read the whole story
The Italian Competition Authority is examining whether Google obtains valid consent from users before combining personal data about them gleaned from different platforms. Read the whole story
Major tech companies have formed an industry group intended to enhance security in AI amid its rapid growth and adoption in advertising, media buying, … Read the whole story
Netflix says 45% of all new signups (ad-supported or ad-free standard/premium tiers) are for its ad option, and that percentage is accelerating - from … Read the whole story
It's designed to simplify operations and includes a transition to two main practices - Marketing Services and Technology Services, both powered by the agency's … Read the whole story
COMMENTARYSubscribers have high demand levels for HBO content versus everything else Warner Bros. Discovery has to offer. Read the whole story
