S4 Capital has given its flagship brand, Media.Monks a major overhaul including a name change to Monks. 

The restructuring, designed to simplify operations, includes a transition to two main practices—Marketing Services and Technology Services, both powered by the agency’s AI-driven workflow platform Monks.Flow.  

Marketing services will encompass a  suite of creative, content, media, social and data-driven marketing solutions, leveraging the agency’s capabilities in storytelling, audience engagement and performance marketing.  

Technology services will concentrate on the company's technology, user experience, product engineering, data, digital transformation and consulting services. It will focus on  digital infrastructures, next-gen digital products and consumer experiences and advanced data and analytics solutions.  

These offerings will be underpinned by a consulting group that will offer end-to-end services ranging from strategy to implementation. 

Sir Martin Sorrell, S4 Capital Founder and Executive Chairman, stated, "With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry." 

"By dropping 'media' from our name, the new operating brand more accurately represents our integrated global team, unified expertise and diverse communities," says Kate Richling, Chief Marketing Officer.