by Steve McClellan
The remit includes media, creative, social and digital for all client brands - Wyndham, La Quinta, Ramada and more - as well as the … Read the whole story
by Steve McClellan
The Out Of Home Advertising Association of America worked with consultancy Benchmarketing (part of Omnicom Media Group) on the study, which focused on the … Read the whole story
COMMENTARY
by Joe Mandese
What do Bruce Springsteen, Liz Cheney and "Red, White & Blog" have in common? Well, we were all born in the U.S.A. and we … Read the whole story
by Colin Kirkland
Coldplay will offer fans and players a chance to listen to new songs, complete challenges and collect themed UGC items for their avatars across … Read the whole story
by Joe Mandese
Ahead of its annual summit next week, the ARF's CIMM unit has promoted Tameka Kee to SVP-programming and operations and hired Evan Cohen as … Read the whole story
by Laurie Sullivan
Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amazon pulled in $1.8 billion at an upfront event in September for Prime Video -- way ahead of company estimates. Read the whole story
by Colin Kirkland
Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtual model events inspired by coveted real-world gatherings such as award shows, high-fashion … Read the whole story
by Wayne Friedman
Warner Bros. Discovery's Max was largely responsible for the decline in airings and impressions, with 11,430 airings this year vs. 28,190 a year ago. … Read the whole story
COMMENTARY
by Ed Martin
Not to sound too corny, but throughout a very difficult summer, Hallmark Happiness was everywhere. Read the whole story
by Wendy Davis
TikTok users can proceed with a lawsuit alleging the company logged the keystrokes of smartphone owners who visited outside websites through TikTok's in-app browser, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's no wonder we have a trust problem in our industry today. Most transactions are run through black boxes, which creates an inherent nervousness. Read the whole story
by Wendy Davis
Texas Attorney General Ken Paxton has sued TikTok for allegedly violating a new state law by sharing teens' personal data without first obtaining verifiable … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
For disagree and commit to work, members of the team have to be willing to articulate and advocate for their point of view. Read the whole story