Havas has been selected as North American Consumer Marketing Agency of Record for Wyndham Hotels & Resorts.
Spending in the region is estimated at $30 million, of which $17 million is earmarked for digital, according to agency research firm COMvergence.
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The remit includes media, creative, social and digital for all client brands – Wyndham, La Quinta, Ramada and more – as well as the company’s loyalty program Wyndham Rewards.
The first work between Havas and Wyndham is expected to roll out later this year with full brand campaigns coming in 2025.