Spending on U.S. media is estimated at $289 million, according to agency research firm COMvergence. Read the whole story
Digital advertising growth continues to slow across many platforms with the exception of Amazon Sponsored Products. In Q3, growth nearly doubled to 15% vs. … Read the whole story
"Freedom, love for our country, hard work, and tolerance," finds Heartland-based agency Bailey Lauerman, offering a beautiful opportunity for brands that want to execute … Read the whole story
The regulations are "arbitrary, capricious, and an abuse of discretion," say the Michigan Press Association, which represents 320 newspapers and independent publications, and the … Read the whole story
Subscriptions create recurring revenue and customer loyalty -- and can also create an entirely new form of media that some advertisers take advantage of, … Read the whole story
Olivia Colman discusses dreams and insomnia, then finds herself literally counting sheep in a delightful Burberry spot. Read the whole story
To strengthen its brand protections and media effectiveness, LinkedIn is expanding its partnership with third-party measurement partner DoubleVerify. Read the whole story
Bruce Springsteen's many fans get another gift with "Road Diary: Bruce Springsteen and The E Street Band" premiering on Hulu this Friday. Read the whole story
Today's announcement focuses on new Performance Max features such as shareable ad previews, assets experiments, video improvements and more. Read the whole story
TikTok is expanding its in-app feed dedicated to science, technology, engineering, and mathematics (STEM) to both teen and adult users across the U.S., U.K., … Read the whole story
"Any judicial decree re-engineering the app economy risks upending an irreplaceable driver of economic growth and innovation," NetChoice and the Chamber of Progress argue … Read the whole story
Chief brand officer Marc Pritchard tells ANA attendees to "get out from behind their computers" to delve into human brand connections. Read the whole story
Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media. Read the whole story
During the six-part series, the actress and her driving-age sons promote safe driving, while also tackling concerns of new drivers and their parents. Read the whole story
Fox says the restructuring will build on its OneFox cross-media platform - focused particularly on operations, technology and strategy - and will improve content … Read the whole story