Fox Corp. is restructuring its advertising sales team to improve results amid a constantly changing cross-media, linear/streaming marketplace.

Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox, says in a release that the effort will build on its OneFox cross-media platform -- focused particularly on operations, technology and strategy. Collins says the move will also enhance content connection for brands.

While Fox will make some staff additions, Collins says the company will generally maintain its team of sales executives around company’s content efforts in sports, news, entertainment and Tubi, its free ad-supported streaming channel.

Collins says the changes will allow more “scalable” ad products, and better advanced data and measurement.

For the 12-month period ending in June of this year, Fox Corp. posted a 17% decline in advertising revenues to $5.44 billion.

In 2023, the company aired “Super Bowl LVII” and the “FIFA Men's World Cup.” In its most recent fourth-quarter period, ad revenues were virtually flat at $1.0 billion.

The addition of new sales executives include:

-- Ebony Moore as senior vice president of client services. Moore comes from being senior vp of digital/linear planning, account service and audience-based targeting at Warner Bros. Discovery.

-- Brian Schepis as vice president of yield management. Schepis will develop strategies across the Fox platforms. He also comes from Warner Bros. Discovery where he was vice president of digital pricing and inventory.

Both Moore and Schepis will report to Michael Falco, executive vice president of revenue management. Falco also adds oversight of Fox News Media revenue management.

-- Matthew Jamison as senior vice president of ad sales strategy and partnership. He will work with Collins’ leadership team to create Fox’s “go-to-market ad sales strategy." Jamison comes from DirecTV, where he was vice president, head of partnerships.

Two existing Fox advertising executives will join Jamison on the Strategy team: Darren Sherriff, senior vice president, advanced television solutions and Chris Casscells, senior vice president of business development.

Sherriff will oversee addressable television, data-driven linear and advanced currencies. Casscells will work on new business initiatives.

In the research area, Kym Frank will join Fox as senior vice president of ad sales research. 

She will lead a “centralized, cross-platform research and measurement team” developing attribution models and analytics. Previously, Frank had been global chief experience officer (Chief Research Officer) at Motionworks, which focuses on population intelligence.