by Colin Kirkland
As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns - specifically its … Read the whole story
by Sarah Mahoney
Walmart is the latest retailer to partner with the Aira app, providing free wayfinding service for sight-impaired shoppers. Read the whole story
by The Editor
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
Donald Trump was the hero of New York, having just fixed the beloved Wollman ice skating rink, which had been languishing in government contracting … Read the whole story
by Joe Mandese
In his new role, Kunz will be developing a new generation of the Sandy Hook shop's "Precision Branding" methodology, incorporating AI to improve campaign … Read the whole story
by Wendy Davis
A Washington appellate court has upheld Meta's $25 million fine for violating a state law requiring online companies to disclose information about political ads … Read the whole story
COMMENTARY
by Joe Mandese
The agency tech provider also announced they are the first holding cos. certified to integrate and offer its tech to their clients. Read the whole story
by Teresa Buyikian
On Dec. 12, low-scorers in "Squid Game: The Experience," an interactive immersive gaming attraction in NYC, will win free pizza for a year. Read the whole story
COMMENTARY
by Joe Mandese
"Here's why this partnership is so relevant and newsworthy..." Or so said Google's NotebookLM when I prompted it to write a column explaining why … Read the whole story
by Steve McClellan
Jamie Posnanski served as a senior executive at Accenture Song after it bought his agency avVenta in 2012. Graham Brown a MediaSense co-founder, will … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In February, "The Talk" on CBS will be replaced by a new afternoon soap, the first new soap on network TV in 25 years. Read the whole story
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by Wendy Davis
The FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewalla, which allegedly obtained consumers' location data from real-time bidding exchanges. Read the whole story
by Wayne Friedman
MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable TV networks will decline 13% in 2024 to $20.1 billion, while AMC Networks … Read the whole story
by Colin Kirkland
Meta's head of ads in the Americas, Alvin Bowles, has announced his departure from the social media company after holding the role for almost … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Could major sell-side and buy-side streaming operating-system players merge? What would this mean for the business? Read the whole story
by Steve McClellan
The transaction for the majority stake in FGS was valued at $775 million. Proceeds will be used to reduce the company's debt. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Around the world, governments have their legislative crosshairs trained on Big Tech. It's happening in the U.S., the EU, Australia and in my country, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Twelve Labs, a GAI startup working with AWS, developed technology that makes searching videos as easy as seaching text. Searches include actions, objects, and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Overall U.S. TV viewership of women's sports is up 81% over the last three years. Women's sports only represents 2% to 4% of the … Read the whole story
by Steve McClellan
The platform uses mobile and location technology, consumer surveys, and third-party data to map consumer movements, sequencing those movements over time to provide insights … Read the whole story