by Joe Mandese
Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising - more than twice the 4.3% expansion he forecast when … Read the whole story
by Wendy Davis
The FTC's click-to-cancel rules require companies to let consumers cancel subscriptions through the same medium that was used to purchase them. Read the whole story
by Joe Mandese
For the second consecutive year - and the third time in 11 years - ANA members picked "AI" as their word of the year. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new hard-boiled crime series set in the insular world of maple syrup production in Quebec emerges as one of the best new shows … Read the whole story
by Robert Williams
The average American subscribes to two streaming services, spending about $42 a month. Read the whole story
by Colin Kirkland
On Black Friday, TikTok's in-app ecommerce platform garnered over $100 million in sales, reflecting a 3x increase year-over-year and a notable shift in the … Read the whole story
by Colin Kirkland
Meta has now made it possible for Threads users to follow people from other fediverse servers who have interacted with their posts on the … Read the whole story
by Wayne Friedman
Theatrical movies' national TV spend and media value is down 24% to $864.7 million, and domestic box-office revenues for the U.S. and Canada have … Read the whole story
COMMENTARY
by Carl Mayer, Op-Ed Contributor
Sports is a great way to reach live viewers, but what if I told you there was another, more cost-efficient way. Allow me to … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Remember "Think Different"? This Jaguar campaign decapitates adverbs in a similar Apple-onian way: "Live vivid," for instance. Read the whole story
by Sarah Mahoney
Raina Moskowitz is moving to the Knot, where she'll be CEO. Brad Minor moves from Etsy's chief brand officer to CMO. Read the whole story
by Laurie Sullivan
Google CEO Sundar Pichai and OpenAI CEO Sam Altman expect to see AI innovations in 2025, but development will slow as companies prepare to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
AT&T has now fully divested from its media business deals - something that never meshed well with its longtime communication operations. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with … Read the whole story
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by Wendy Davis
The U.K.-based company Voyager Labs -- which provides analytics services to law enforcement agencies -- has settled a lawsuit brought by Meta Platforms by … Read the whole story
by Ray Schultz
Gizmodo has named Rose Pastore editor in chief and Mylene Poncet managing director - the first major leadership changes since it was acquired by … Read the whole story