OpenAI's text-to-video AI model enables advertisers to generate videos from text prompts, animate images, and remix existing videos. Read the whole story

But there are several developments spelled out in the agreement wherein the deal might crater without either side paying a termination fee. Read the whole story

An angry undercurrent of frustration with brands haunts the marketplace. This, perhaps, has never been more evident than in the recent murder of UnitedHealthcare … Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story

Shepard will lead efforts working with major East Coast independent media agencies and their clients across streaming, programmatic, retail media, social media and the … Read the whole story

"Adolescents who spend more than three hours per day on social media face double the risk of experiencing poor mental health outcomes, including symptoms … Read the whole story

The tech industry group NetChoice is pressing a federal judge to block a California law that would prohibit social media platforms from algorithmically recommending … Read the whole story

Whoever writes this poetic stuff about color for Pantone has very gracefully eschewed the poo. Read the whole story

"Baylen Out Loud" is built around a woman afflicted with Tourette syndrome, Baylen Dupree, 22, from West Virginia. Read the whole story

YouTube has made multiplayer games available within its "Playables" gaming platform, highlighting the widespread popularity of social gaming while stoking newfound competition in the … Read the whole story

Vehicle shoppers can browse, order, finance and schedule pickup of a new Hyundai vehicle from their local participating dealer directly on Amazon. Read the whole story

For all premium video inventory including premium streaming, linear and others, around 30%-40% of ad deals come from programmatic purchasing, according to industry estimates. Read the whole story

Large language models such as ChatGPT are some of the most energy-guzzling technologies, but research reveals that despite the monthly carbon output, its CO2 … Read the whole story

With a U.S. ban looming and following the success of its Black Friday sales, TikTok is planning a wider European rollout and the adoption … Read the whole story