by Steve McClellan
The incumbent was J3, a dedicated unit formed by Interpublic a decade ago after it won J&J's global media account. WPP's remit is for … Read the whole story
by Joe Mandese
The public trading, under the ticker symbol HAVAS, "marks a pivotal step towards the realization of our long-term vision," Chairman and CEO Yannick Bollore … Read the whole story
by Wendy Davis
A federal appeals court late Friday rejected TikTok's request for an emergency order halting a law that will result in a ban on the … Read the whole story
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by Wendy Davis
Apple and Google should "take the necessary steps" to comply with a law that will prohibit app stores from distributing TikTok unless it separates … Read the whole story
by Joe Mandese
Dentsu this morning unveiled a new dedicated influencer marketing practice, including a fancy new logo aptly branding it "Dentsu Influence." It claimed the practice's … Read the whole story
by Colin Kirkland
Following major Black Friday sales, TikTok Shop is furthering its push of livestream social ecommerce in the U.S. by offering shopping credits to users … Read the whole story
by Danielle Oster
It's not often that advertisers select "vaguely threatening" as the chosen tone for a campaign. Read the whole story
by Colin Kirkland
Bluesky is now under fire from thousands of users who want the platform to ban Jesse Singal, a writer and podcast host known for … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new restructuring plan announced last Thursday by Warner Bros. Discovery basically splits up the management of the company into the old and the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the … Read the whole story
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by Laurie Sullivan
If a computer has tabs open in a browser, Project Mariner can only type, scroll or click in the active tab. It asks users … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
To support health care advertisers and marketers, WebMD Ignite designed ad capabilities to reduce waste by finding and targeting ads to specific audiences. Read the whole story
by Richard Whitman, Columnist
A Harris Poll-Nerd Wallet survey finds that 22% have made impulse purchases that have significantly affected their finances in the past 12 months. Read the whole story
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by Wendy Davis
"When it encouraged customers to upload their photos, Photobucket never gave them notice that it might one day appropriate them for biometric data or … Read the whole story